This is a studio favorite so we keep it around. We also like to show it as an example of some great typography design. It's got a classic feel to it... funny, eh? Well, it is important to us to communicate with images, letters AND words too. Can we really tell an entire story with only one word? It's fun to try.
If you think about it, each letter is a little picture too. Bottom line: we absolutely love to work with typography.