Our client knew what she wanted before she walked in the door. Lori Lustig let us know from the start that this logo had to be quite special, of a particular color, and she needed to love it. We combined some straightforward type design with a very contemporary icon that represents the name and the type of business in one fell swoop.

Whew! That may seem overwhelming to some but we thought it sounded like fun and we loved the challenge. We were successful on all levels. We weren't the only ones either, the logo won a Big W Award from the Advertising Club of Westchester in 2008.

COAST Water Protection Products are some of the most important parts for plumbing that you'll never see. Toilet hardware is important to us all but no one really wants to think about it.

Our assignment was to create a logo for a brand that will rival FluidMaster. We did our research and designed a logo with some very familiar elements, very readable, and finished it off as a memorable iconic shape. Consistency will make this mark a memorable one. We plan to work it into the packaging that will compete for shelf space in stores such as Lowes and Home Depot. Keep watching for it and it's mate, GX3.

The "G" and "Z" Wheels logos were designed for a company that sold custom wheels. The company has since hit the road but we're collectors of classic works, so we keep these in our trophy case. It's fun to take them out to show every once in a while and rev them up.