How do you show movement and nutrition and health all in one image? When you can't portray a concept or business description literally, we feel it is best to get creative, create something new and forget the literal. Let your supporting marketing collateral cover the details. Options in Fitness icon has become a strong identity for the company and should be for a long time to come. That is the goal, to create the image that is memorable and unique.

We learn every day as we work with new clients and begin to understand their businesses and examine their products. Dramatic Pragmatics Speech and Language Center needed a presence for their new business. We designed this logo and their award winning (2009 Big W) website.

They deal with behaviors, language therapies, and social skills for their clients. We found a font in our research that almost fit. Almost. So we did what we usually do and designed it to fit perfectly into our design for the logo. The design is a fun scene of figures on a stage that spell out the word dramatic. Those little actors can really hold a pose. ;-)

Crystal Ball Records lists over 1,500 titles on their website. When we began with the owners, they had a substantial catalog on E-Bay, but wanted to establish their own presence online. While planning the website that would become their present e-commerce site, we began work on their logo.

We took the image they had been using as a loose guide to what we would create. We wanted to combine typography designed to evoke the mystery associated with with a psychic and imagery that would feel familiar to the audience.