How do you show movement and nutrition and health all in one image? When you can't portray a concept or business description literally, we feel it is best to get creative, create something new and forget the literal. Let your supporting marketing collateral cover the details. Options in Fitness icon has become a strong identity for the company and should be for a long time to come. That is the goal, to create the image that is memorable and unique.
"Our website has become an integral part of our business."
—Rich Greenwald, President