Heraeus Kulzer is a Fortune 500 company based in Germany. Their South Bend, IN headquarters is home to the U.S. marketing staff with whom we work closely on a regular basis to design, develop, and maintain four separate websites.

This site, "My Venus Smile",  provides consumers ways to locate a Venus Dentists and request appointments online. The locator program covers the U.S. and Canada. There is also a Venus Professional site for dentists that allows a Venus Dentist to create a profile and post availability. The Venus Virtual Smile website is a fun makeover application where visitors are able to upload their photo and perform a makeover for a beautiful Venus Smile.

We provide design, development, database integration, and marketing support to Heraeus online. We maintain SEO for all sites targeting a national audience in a highly competitive marketplace for cosmetic dentistry.

These full color covers we developed to promote the PRESH brand around the South Florida area. We took the series of model based ads and added coupons to accomodate the publication.

To build a brand there needs to be consistency from element to the next. When your printed pieces reflect your website, there is an immediate recognition that there was some planning involved, that there was thought behind the actions. That carries a lot of weight with consumers since they are used to it. Many small businesses can accomplish that brand building with some very simple planning.

In addition to online marketing of your website, the more traditional methods can help. Print your website address on everything you hand out or leave behind. The advantage is that you don't have to offer so much on paper any longer, but just enough to entice and provoke action.