2006
Surgical Design
Surgical Design is reaching out to a global marketplace providing advanced surgical systems for cataracts and vitrectomy surgery since 1968. We wanted to create a site that reflected their existing marketing collateral consisting of sell sheets and brochures. It is very technical in nature so we wanted to present it in a way that was easy to navigate, easy to read, and visually stimulating. The site contains an online troubleshooting guide added recently providing valuable information to their client base where they previously had to send out paper versions by mail. The Surgical Design website was awarded a Big W from the Advertising Club of Westchester in 2009 for Interactive Media: Business to Business website. |
Options in Fitness Logo
How do you show movement and nutrition and health all in one image? When you can't portray a concept or business description literally, we feel it is best to get creative, create something new and forget the literal. Let your supporting marketing collateral cover the details. Options in Fitness icon has become a strong identity for the company and should be for a long time to come. That is the goal, to create the image that is memorable and unique. |
