A pricelist does not have to look so plain. We continue building the Westchester Dairy Distributors brand with each piece added to the advertising and marketing of Westchester's very own "Milk Man". The friendly Holstein smiles here on the cover so when visitors get to the website, it's like coming home. While they are there, they can order some fresh, natural milk and other dairy. They deliver to your door. We deliver in print and online. ;-)

We designed this brochure in tandem with the Dramatic Pragmatics website. We were asked to begin the brand for this unique business and create this marketing piece to complement the website. Playful and colorful, this simple piece echoes the figues used in the logo design with doll model illustrations that portray movement and a range of emotions.

To build a brand there needs to be consistency from element to the next. When your printed pieces reflect your website, there is an immediate recognition that there was some planning involved, that there was thought behind the actions. That carries a lot of weight with consumers since they are used to it. Many small businesses can accomplish that brand building with some very simple planning.

In addition to online marketing of your website, the more traditional methods can help. Print your website address on everything you hand out or leave behind. The advantage is that you don't have to offer so much on paper any longer, but just enough to entice and provoke action.