Spiritual Java
Spiritual Java was a unique program of yoga and nutrition developed by Marilyn Diamond, Co-Author of the visionary 70's mega-bestseller, Fit for Life. This brand ID was a composite of one original photograph (the hand), an original illustration (the jewel), and the typographic icon "SJ" within the jewel image. |
NUWAY Biodiesel Logo
Award winning brand design from GO2 is available to all clients, big and small. We were very interested in this project as we are very supportive of new fuel and alternate energy resources. The design represents the transformation from organic green source to the golden energetic burst of color. We also intentionally mixed in some classic (or old fashioned?) industrial style typographic design so the name could also stand alone without the icon in some applications. We rarely render a brand ID but in this case we made sure that this could be converted to flat art without redesigning. Since our experience includes some industrial design, we are always thinking beyond the computer screen or drawing board. |
Hendrick Hudson Free Library Logo
A logo doesn't necessarily have to be the same all the time. Some may argue. We see the logo to be an opportunity to identify a business or product but why not have some "extra" fun? Some things, some places, are hard to describe in a single image. So why not use several? We designed the Hendrick Hudson Free Library logo with a revolving set of images, each to represent another service or material. The vertical strokes of the upper case "H" were perfect for supporting each image acting as the horizontal stroke or "cross bar" to form the letter. It works well, it's fun, and there are many other fun images to use. |
Francke The Lyrical Yankee Logo
FLY stands for Francke The Lyrical Yankee. Our client is a "rhymer" and quite prolific in her writing and rhymes. She has recorded her own debut collection of original work and is actually quite different because she is a senior artist competing in a rather youthful arena. We believe she holds her own as a storyteller and an entertainer. She chose the classic pen and the sword as symbols in her logo and we added a dash of a hip-hop grafitti style, featuring her favorite hot pink. She is always promoting and very in tune with the latest viral marketing vehicles including MySpace, CD Baby, Cafe Press, and her own website/blog. See MoodExpressions.com and check her rhymes. |