SEO stands for Search Engine Optimization. I have been studying SEO for many years, around 2001 when we began our business. Partly because I wanted to the studio website to be at the top of the searches and partly because I had clients that were beginning to ask about Yahoo! and Google. Time after time we would get calls from existing clients to put keywords in their "META" tags because they had hired a new company to help them get into the search engines.

 

It was frustrating having clients going elsewhere for this however when I looked- we had not done a good enough job of marketing this service. The other frustrating point for me and ALL of those clients- what those other companies did was not working, those bandits gave them nothing in return for their money. So I became determined to learn how it worked, get results we could prove, and make sure our existing clients and all future clients knew what we could do for them regarding SEO. 

 

Nine years later. Here I am to tell you now, we get fantastic results with SEO, we can do it for you and your website, and we have some results we'd like to crow about.

The only real ways we gauge results is to actually do searches using the keywords we determined were the most effective and track the results (positions in the search engines) of our client’s websites. The following are some phrases, the websites they were intended to help, and the position they hold within the total number of results.

 

(HOLY SEO BATMAN!)

 

Client: Strategy Leaders, Inc. (www.strategyleaders.com)
"business strategy leaders new york" is #1 of 13,600,000
"small business strategy westchester" is #2 of 130,000
"leaders in strategy" #1 of 63,500,000
"leaders in business strategy" #3 of 50,700,000
"business strategy leaders" #2 of 47,000,000

Client: The Gold Standard (www.thegoldstandard.com)
"public relations westchester" #2 of 515,000
"marketing communications westchester" #1 of 128,000
"pr firm westchester" #3 of 124,000

 

Client: Westchester Dairy Distributors, LLC (www.westchesterdairy.com)

"home milk delivery" #2 of 18,800,000

"home dairy delivery" #2 of 4,910,000

"home milk delivery stamford" #1 of 122,000

"home milk delivery greenwich" #1 of 213,000

"home milk delivery cos cob" #1 of 5,760

"home delivery dairy products" #2 of 1,220,000

 

Client: The Signworks (www.thesignworks.com)

"custom signs westchester" #1 of 108,000

"custom signage westchester" #1 of 1,160,000

"architectural signage westchester" #2 of 167,000

"office identification signage" #4 of 10,900,000

"construction signage westchester" #1 of 600,000

"ada signage westchester" #1 of 71,200

 

 

SEO positions are not the final answer to marketing online but it is a critical step. Once found in a search, it is then a matter of getting visitors to convert to customers. We can help with both steps.