Marketing

Marketing covers so much in the information age, but if you don't "tell them you're here", they won't know. From there we see endless possibilities for promotion and advertising. 

You could say that marketing is convincing people to buy yours instead of theirs. You may have the same stick of gum as the next company but somehow yours tastes better. It may even be the same exact flavor, but somehow yours just tastes better. Or maybe it just needs to be in front of the right audience at the right time.

We can help on many levels. Creatively, we're different, we are never at a loss for something new. We understand the business part- but we also reach down for the best creative solutions at the same time. We can build a brand from scratch, we have a constant flow of ideas, production capabilities, graphic design, website design and full programming and application development. A one stop shop or part of your team, we can deliver.

Online Marketing (More Stick for Your Click)

Online marketing creates opportunities and challenges for business. Your website is online in a truly global marketplace and you have more control than ever to present your business to the market. You will need a specialist to steer you in the right direction. We break Online Marketing down to some sub-categories. 

• E-Mail marketing gives you the power of being in front of an interested audience. Collecting names for your list on your website is quickly becoming a standard in marketing. Delivering a consistent and regular display of pertinent information to your audience builds loyalty and keeps things fresh in your clients' minds.
• Search Engine Optimization is the practice of mapping keywords and phrases throughout your website in a way that search engines "robots" expect to find them. There are many integral pieces to our own brand of SEO. We have developed some effective advantages that we employ on all the websites we build. We can retrofit them into an existing site but frankly, those sites are typically in need of an entire overhaul. This service is valuable and we charge according to the extent to which we are involved and also based on the success of what we do.
  
• Search Engine Marketing is the practice of researching and producing text-based and graphic ads in the popular search engines such as Google, Yahoo!, and MSN. This is also known as pay-per-click as it is commonly done by paying a small cost every time an ad is clicked. Most of these fall under "sponsored" ads as text and the cost is bid upon, based on popularity and competition in your specific area.
• Viral/Social Marketing Twitter, Facebook, Linked-In, MySpace, and YouTube are all increasingly popular online destinations for business, entertainment, and just about everything in between. The strengths of some of these, such as Twitter, are being tested presently as we witness the growth and begin to find value as a marketing tool unlike any other. The downside is the unprecedented noise some of them create, bombarding visitors with so much clutter. That is where you'll need a guide like us to get you "the most stick for your click". ;-)

Advertising

Are you ready to advertise?

Here's a hint; the answer is "yes". You are ready. These days, there are many methods and places to advertise. One of our strengths is creativity, we always want our clients to get noticed and be remembered for all the right reasons. So if it's a 30 second video spot for local cable, or a billboard, or a traditional print ad, or something interactive online, we can get it done... just as many other advertising design specialists. The difference we offer is originality, ease of operation, and how memorable it will be.

From concept to impact.

If you want to grow your business beyond your local referrals or word-of-mouth, you'll need to advertise. Advertising can be as simple as an ad in your local newspaper (while they're still in existence) or as sophisticated as a campaign that combines branded print ads with e-mail newsletters and websites.

We develop concepts, plan the producton, write copy, and deliver memorable, lasting imagery. Your advertising needs to be effective and provide a return on your investment.

Maybe you only need some print ads put together or some promotional premiums designed for a trade show. We do it all and would welcome the opportunity to take your next advertisement to a level that is effective. Let us research your competition, learn about your business, and translate that into an advertisement that works. We produce photographic and print ads for retail displays, posters, magazines, newspapers, web banners, vehicles, and any other advertising media you choose.